What to put in my packaging?

So I've been thinking about what I should be packaging. I know I'll be packaing the concept of code, but what can that concept be? It's quite a wide topic, so that leaves a lot open.

I think I'll change my website a bit, and perhaps package that. One concept of code is to hold information, and that's exactly what it will be doing.

I want a little more to it though, so I need to decide why anyone would visit my website. What information will I display here? Why would they bother coming here?